Focused growth systems for AWS partners and cloud companies.

AWS Partner Growth Audit

Find where your positioning, partner activity, MDF process, and demand engine are losing momentum.

Who it is for

Founders and GTM leaders at AWS partners and cloud companies who sense momentum is leaking but are not sure where.

The problem it solves

Activity is happening across marketing, sales, and partner teams, but no one has a clear view of what to prioritize.

What you receive

A clear view of what to fix first, what to stop doing, and where the fastest growth opportunities sit.

Begin with a free discovery call. The audit is a paid, fixed-scope engagement.

AWS MDF Campaign Activation

Turn an AWS marketing opportunity into a focused campaign with clear ownership, attribution, and reporting.

Who it is for

AWS partners with MDF available or expected who need someone to own the campaign end to end.

The problem it solves

MDF is available, but there is no clear campaign plan, owner, or attribution path.

What you receive

A campaign designed to generate demand while producing the documentation and attribution required for an organized MDF process.

AWS controls MDF eligibility, approvals, reimbursement, and program requirements. Arpana provides planning, execution, and documentation support but does not guarantee approval or reimbursement.

Signal-to-Pipeline System

Build a practical GTM system that turns website activity, campaign responses, target-account data, and buying signals into prioritized outreach.

Who it is for

Cloud and B2B technology teams with traffic, events, or target accounts but inconsistent follow-up.

The problem it solves

GTM tools exist, but no one has designed the operating system that connects signals to sales action.

What you receive

A repeatable system that helps the team focus on the right accounts, at the right time, with useful context.

Clay, HubSpot, RB2B, Apollo, Smartlead, Instantly, and related systems are selected based on the client's goals and existing stack.

Event-to-Pipeline Activation

For AWS partners investing in re:Invent, AWS Summits, partner dinners, and co-hosted events. Most event value leaks out before and after the booth. This offer closes both gaps.

What you receive

Every event starts with a target list and ends with a follow-up system and pipeline you can attribute.

Event logistics and booth production are not included. AWS controls MDF eligibility, approvals, and reimbursement.

What is included

• Target account list built from ICP, co-sell priorities, and intent signals
• AI-assisted account research and personalized pre-event outreach
• Meeting-booking sequences and AWS rep alignment
• MDF eligibility review and fund request support
• Registration page and tracking setup
• Leads tiered by engagement, with follow-up live within 24 to 48 hours
• Enrichment, scoring, routing, and sales handoff
• ACE opportunity logging guidance and attribution reporting

AI Tools Assessment

A structured 45-minute working session with your leadership team, followed by a prescriptive report naming 3 to 7 off-the-shelf AI and SaaS tools that remove manual work across GTM and operations.

What you receive

A ranked shortlist of AI tools your team can adopt this month, aimed at reclaiming 5 to 10 hours per week.

Begin with a free discovery call. Implementation support is available after the assessment.

What is included

• Recorded 45-minute discovery interview
• AI-assisted analysis to surface time sinks and bottlenecks
• Tool research matched to your existing stack
• Report with executive summary and effort-impact matrix
• Quick wins and a 4-day rollout plan
• ROI estimate for each recommendation
• Live review call to walk through priorities