Arpana Priyadarshini

AI-Native AWS Partner Marketing and GTM Systems Consultant

Turn cloud expertise into pipeline.

I help early-stage AWS partners and cloud technology companies sharpen their positioning, activate MDF, and build signal-led growth systems that turn interest into qualified opportunities.

Book an AWS Growth ReviewSee What I Do

More than a decade in B2B marketing | $40M in pipeline generated within four quarters | AWS and cloud GTM experience

Experience that connects strategy to revenue.

$40M

Pipeline generated within four quarters

125%

Year-over-year growth supported

30%+

Of total pipeline influenced by enterprise ABM programs across consecutive quarters

Career results across B2B technology roles. Results vary by company, market, investment, and execution.

LabraCyxteraIbexlabsHearsay SystemsAgariMalwarebytes

Systems I work with

AWSAWS MarketplaceClayHubSpotRB2BApolloSmartleadInstantlyAnthropic

The problem

Good cloud companies still struggle to turn ecosystem activity into pipeline.

The opportunity is often already there. The positioning is unclear, MDF remains unused, campaign leads receive inconsistent follow-up, or promising accounts disappear into disconnected tools. I help bring those pieces into one practical growth system.

  • MDF is available, but there is no clear campaign plan
  • AWS and Marketplace activity is not connected to pipeline
  • Marketing, sales, and partner teams work from different signals
  • GTM tools exist, but no one has designed the operating system

Offers

Three focused ways to build momentum.

01

AWS Partner Growth Audit

Find where your positioning, partner activity, MDF process, and demand engine are losing momentum.

  • Partner stage and go-to-market review
  • Positioning and website review
  • MDF readiness assessment
  • Marketplace and co-sell workflow review
  • Lead follow-up and attribution review
  • Prioritized 90-day action plan
  • Executive readout

Outcome

A clear view of what to fix first, what to stop doing, and where the fastest growth opportunities sit.

Begin with a free discovery call. The audit is a paid, fixed-scope engagement.

Start with an Audit
02

AWS MDF Campaign Activation

Turn an AWS marketing opportunity into a focused campaign with clear ownership, attribution, and reporting.

  • Campaign concept and audience definition
  • MDF eligibility and readiness review
  • Fund request preparation support
  • Campaign plan and timeline
  • Asset and landing-page planning
  • Messaging and outreach coordination
  • Lead routing and follow-up workflow
  • Campaign and ACE attribution guidance
  • Proof-of-execution and claim documentation support
  • Results reporting and recommendations

Outcome

A campaign designed to generate demand while producing the documentation and attribution required for an organized MDF process.

AWS controls MDF eligibility, approvals, reimbursement, and program requirements. Arpana provides planning, execution, and documentation support but does not guarantee approval or reimbursement.

Plan an MDF Campaign
03

Signal-to-Pipeline System

Build a practical GTM system that turns website activity, campaign responses, target-account data, and buying signals into prioritized outreach.

  • Ideal customer profile and segmentation
  • Clay enrichment and scoring workflows
  • Intent and account-signal design
  • CRM connection and deduplication
  • Target-account and contact research
  • Personalized outreach foundations
  • Lead routing and sales handoff
  • Campaign attribution and reporting
  • Build-and-handover option
  • Ongoing managed optimization option

Outcome

A repeatable system that helps the team focus on the right accounts, at the right time, with useful context.

Clay, HubSpot, RB2B, Apollo, Smartlead, Instantly, and related systems are selected based on the client's goals and existing stack.

Build My Signal System
More →

Clear scope. Practical delivery. No unnecessary complexity.

  1. 01

    Growth Review

    A free 30-minute conversation to understand the business, partner stage, current systems, and immediate bottleneck.

  2. 02

    Focused Recommendation

    Arpana recommends the smallest useful engagement with a defined outcome.

  3. 03

    Build and Activate

    Strategy, assets, workflows, and reporting are built with the client.

  4. 04

    Handover or Ongoing Support

    The client can take ownership of the system or continue with fractional support and optimization.

Arpana Priyadarshini

About

I build the marketing infrastructure behind predictable growth.

I am Arpana Priyadarshini, a revenue marketer and GTM engineer with more than a decade of experience across B2B SaaS, cloud technology, cybersecurity, and partner-led growth.

My work sits at the intersection of strategy and execution. I have built demand-generation programs, enterprise ABM motions, multi-channel campaigns, signal-based targeting systems, and the marketing operations needed to connect activity with revenue.

Across roles with Labra, Cyxtera, Ibexlabs, Hearsay Systems, Agari, and Malwarebytes, I have worked with growth-focused teams operating in complex technical markets. My career results include generating $40 million in pipeline within four quarters, supporting 125% year-over-year growth, and building ABM programs that contributed more than 30% of total pipeline across consecutive quarters.

Today, I help early-stage AWS partners and cloud technology companies build that same level of GTM discipline without the layers and overhead of a large agency.

You work directly with me from strategy through implementation. I recommend the smallest useful engagement, build the system with your team, and create a clear path for ownership after launch.

  • MBA in Marketing and International Business, Old Dominion University
  • Master of Computer Management in Information Technology, Symbiosis International University
  • Advanced ABM Certification
  • LinkedIn Certified Marketing Insider
  • Account-Based Measurement and Reporting Certification
  • Certified Conversion Optimization Practitioner
  • Google AdWords Professional
  • Claude Code Certified by Anthropic
Connect on LinkedIn

Not sure which offer you need?

Start with a 30-minute AWS Growth Review. We will identify the biggest constraint in your current go-to-market motion and decide whether an audit, MDF campaign, or signal system is the right next step.

Book an AWS Growth Review

No generic sales presentation. Just a focused conversation about your current growth system.

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